Oh the Kogi truck, that ever-elusive roach coach. Worshipped by hipsters and glorified by L.A. Weekly and Thrillist, the vehicle pops up only in the trendiest of places. Too cool for the old-fashioned Sunset Strip, it swings by The Edison downtown, K-Town, Silverlake - even East L.A. Forgettable, even gang-infested neighborhoods are made trendy by the Kogi truck, and boast about it to all who visit. "Forget the chalk outline of the body on the ground," they insist, "The Kogi truck was here!"
City corners that are desolate one minute will suddenly fill up with cheerful, anticipating crowds. Some are
n't even hungry but will eat it anyway. They are determined to taste what the hype is about, and just as determined to brag about it, hence adding to the hype.
n't even hungry but will eat it anyway. They are determined to taste what the hype is about, and just as determined to brag about it, hence adding to the hype. What does the Kogi truck serve? Mexican Korean fusion. Warm Mexican corn tacos are filled with Korean barbecue, and seaweed salad replaces the salsa. It's divine. How do I know? My friends and I finally encountered the wandering trendmobile, and were so excited, we took photos.
How does one know where the Kogi truck will spring up? People stalk and hunt Kogi's whereabouts the only way they can; through Twitter. One could go to their new permanent fixture, but it just wouldn't be the same. In this age of convenience, we ironically have a sense of satisfaction of hunting it down ourselves.
