10.24.2011

If it's not deep-fried, it's not a doughnut

The PB & J fonut - tasty!
Fonuts in West Hollywood is having their "moment" right now. Fueled by the hype of Thrillist and hipsters, crowds wipe out entire batches of Salted Caramel fonuts before lunch time.


What is a fonut? A faux doughnut, which is baked instead of fried. They used to be called Fauxnuts, but I guess that was hard for people. That makes sense, considering their clientele. Fonuts makes gluten-free options, and every gullible twit out there is convinced they are allergic to gluten. That's why THIS GUY is my hero.


I was excited to try their Chorizo Cheddar fonuts, but there was no sin in it. It wasn't spicy, cheesy or meaty. It was fluffy and yellow with red swirls. Their Maple Bacon fonut wasn't salty enough to counter the sweetness, and didn't hold a candle to Nickel Diner.


I thought I'd have better luck with the sweet doughnuts, and I did. The Banana Chocolate fonut was nice... like a muffin. That's the thing about fonuts. People get excited to try a healthy version of a doughnut, but it is not any version of a doughnut. They were baked goods pressed into a ring shape, like a bundt. Some were great, like the Peanut Butter and Jelly fonut. But it will never be like Pinkberry, who have successfully marketed themselves as a healthier version of a sinful, American classic.


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